From client discovery to board-ready deliverable —in one session.
I built these for my own practice. Every tool encodes a proven framework, guides you through the right client questions, and produces structured output you could hand to a CEO the same day. You could build them yourself — but if you'd rather not, they're yours.
Jason Kuperman
Fractional CMO
Run the Market & Industry Analysis tool and see the deliverable it produces — no signup required.
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Not generic AI chat. Structured GTM frameworks built on 25 years of enterprise leadership — you bring what you know about the client, the tools turn it into strategic clarity.
How it works
You bring the client. The Toolbox gives you a structured system to build their entire GTM strategy — from audience definition through marketing execution.
Set your client business profiles up once, use across all the tools.
Acme Corp
B2B SaaS
Meridian Health
Healthcare
Voss Capital
FinTech
Client Context · Acme Corp
B2B SaaS
Series A
Mid-market HR teams
Sales-Led
All 8 GTM Tools receive your client context to drive their output
Run ICP & Audience first and its output flows into Messaging, Pricing, Sales, and Marketing Strategy — each one sharper. Every tool also works standalone if you only need one piece.
Eight tools. One system.
Each produces a structured strategic deliverable you can export, present, and act on.
Market & Industry Analysis
A complete competitive and market context — where the industry is headed and how to position against competitors. Walk into a client meeting with a defensible market narrative they can take to their board.
What this tool produces
- Market overview & sizing
- PESTEL analysis (political, economic, social, technological, environmental, legal)
- Porter's Five Forces with severity ratings
- Competitive landscape matrix (5+ competitors profiled)
- Strategic implications — tailwinds, headwinds, disruption vectors
- Market entry guidance & immediate action items
Target Audience & ICP
Clarity on exactly who to sell to — decision-maker profiles, pain points, and what converts them. Show a client the segments they should double down on and the ones that are wasting their pipeline.
What this tool produces
- Primary & secondary ICP profiles (firmographics + psychographics)
- Jobs-to-be-Done analysis for each segment
- Buying committee mapping (champion, decision-maker, blocker)
- Priority matrix — which segments to pursue first
- Negative ICP signals — who to disqualify
- Activation playbook — where to find them, what converts them
Value Proposition & Messaging
A complete messaging toolkit — headline, pillars, proof points, and persona-specific variants ready for sales and marketing. Give a client copy they can actually use, not a slide that says "we need better messaging."
What this tool produces
- Positioning statement (6-part framework)
- Primary headline, subheadline, and alternates
- Messaging pillars with proof points
- Value Proposition Canvas
- Per-persona messaging variants
- Boilerplate copy (1-sentence, 1-paragraph, elevator pitch)
Pricing Strategy
A defensible pricing model — tiers, competitive positioning, and the unit economics that drive predictable revenue. Help a client stop guessing on price and start building a model they can stress-test.
What this tool produces
- Pricing philosophy & value metric rationale
- Competitive pricing analysis
- Tier architecture with feature mapping & margin profiles
- Pricing psychology tactics
- Revenue model — expansion levers, projected ARPA
- Communication playbook & objection handling
- Unit economics — CAC, LTV:CAC ratio, payback period
Sales & Distribution
A scalable go-to-market engine — which motions work for which segments, team structure, and pipeline levers. Give a client the sales architecture to scale past founder-led selling.
What this tool produces
- GTM motion recommendation with fit scores (direct, land-and-expand, partner-led)
- Sales coverage model by segment
- Channel strategy — direct vs. partner prioritization
- Sales process design & deal velocity levers
- Team design — roles, compensation principles, scaling triggers
- Enablement plan — playbooks, battle cards
- Metrics framework — north star + KPIs
Marketing Strategy
A full-funnel playbook — channels, content, budget allocation, a 90-day activation roadmap, and how to measure what matters. Hand a client a marketing plan they can execute next Monday, not next quarter.
What this tool produces
- Strategy overview & key insight
- Channel strategy with role, tactics, impact & budget per channel
- Content framework — pillars, topics by buyer stage, distribution plan
- Demand gen engine — ToFu/MoFu/BoFu with conversion targets
- Brand strategy — positioning, pillars, tone
- Budget allocation breakdown with benchmarks
- 90-day roadmap (month by month)
- Measurement framework — north star + leading/lagging indicators
Metrics & KPIs
A measurement system that tracks what matters — north star metric, funnel KPIs, and dashboards by audience. Show a client what to actually measure so they stop drowning in vanity metrics.
What this tool produces
- North star metric — definition, target, measurement method
- Primary KPIs with formula, benchmark, owner & cadence
- Funnel metrics — awareness through retention
- Efficiency metrics with red-flag thresholds
- Reporting cadence framework
- Dashboard recommendations by audience (exec, ops, board)
Voice of Customer
A research blueprint to launch a VoC program, or a synthesis report distilling customer feedback into themes and prioritized actions. Help a client hear what their customers are actually saying — and act on it.
What this tool produces
- Program Design mode: research objectives, interview guide, survey framework, feedback systems
- Synthesis mode: executive summary, themes with customer quotes, JTBD insights
- Competitive intelligence from customer language
- Sentiment analysis with NPS estimate
- Strategic recommendations prioritized by impact & effort
Simple, transparent pricing
Every plan includes all 8 tools. Pick the volume that fits your practice. No contracts, cancel anytime.
Starter
All 8 tools — perfect for trying the toolkit on a client or two.
- ✓All 8 GTM tools
- ✓20 generations/month
- ✓PDF & presentation export
- ✓Output chaining across tools
Professional
For active consultants running GTM across their client book.
- ✓Everything in Starter, plus:
- ✓75 generations/month
- ✓Output refinement — lock sections & refine by feedback
- ✓Priority support
Agency
For firms running multiple client engagements at scale.
- ✓Everything in Professional, plus:
- ✓Unlimited generations
- ✓White-label branding
Individual tools start at $29/month — access a single tool if you only need one piece of the puzzle. See individual options →
Common questions
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